What I Do
Services
I help brands fix what's disconnected by aligning identity, websites, and internal systems so they actually work together. You don't need more software — you need the right combination of identity, technology, and process tailored to how your business really works.
Web Development
From high-performance custom builds to flexible WordPress systems you can maintain yourself.
Your website is the intersection of brand, product, and operations. It needs to look good, load fast, and serve a real business purpose — not just look pretty.
Custom Development
- • Next.js / React websites
- • Headless WordPress builds (WP as CMS, React as front-end)
- • Component libraries & design systems
- • SEO-first architecture
- • Performance optimization (Core Web Vitals)
- • Secure document portals, dashboards, or custom web apps
WordPress Development
- • Modern, performant WordPress websites
- • Elementor builds designed for speed (no bloat)
- • Optimized templates with editing guides included
- • Custom WP plugins & functionality
- • Migration, cleanup, and hosting improvements
- • Security & uptime improvements
Perfect For: Brands needing a reliable, future-ready website that integrates seamlessly with the rest of their systems.
App Development
Mobile apps, progressive web apps, and custom web applications that solve real problems.
From native mobile apps to progressive web apps and custom web applications. I build apps that perform well, integrate seamlessly with your existing systems, and provide real value to your users.
Offerings
- • React Native mobile apps (iOS & Android)
- • Progressive Web Apps (PWAs)
- • Custom web applications and dashboards
- • App Store and Play Store optimization
- • Offline functionality and data sync
- • Push notifications and real-time updates
- • API integration and backend development
- • User authentication and permissions
Perfect For: Businesses needing mobile apps, internal tools, or custom web applications that integrate with existing systems.
Systems Integration
Your tools should work together — not stand alone.
When marketing, sales, and operations don't share the same data or process, everything slows down. I build integrations and workflows that connect your entire digital ecosystem.
Offerings
- • Funnel & pipeline architecture
- • CRM integrations & automations
- • Cross-platform data bridges
- • API connections & custom middleware
- • AI-assisted automations
- • Email, SMS, and marketing workflow orchestration
- • Internal system alignment across departments
Perfect For: Teams drowning in manual tasks, duplicate work, broken hand-offs, or multi-tool chaos.
Brand Maximization
Elevate and refine your brand without losing what makes it unique.
Most companies don't need a full rebrand — they need a systematic upgrade that clarifies their identity, strengthens consistency, and aligns the brand with the business.
Offerings
- • Identity refinement (not 'just a new logo')
- • Messaging & positioning
- • Visual systems & UI direction
- • Brand voice & communication frameworks
- • Conversion & experience-focused design guidelines
- • Brand audits & optimization strategies
Perfect For: Businesses with an existing brand that needs clarity, modernization, or better alignment with their product and market.