Who is Tall Karol
I'm Karol — a developer and systems architect who speaks business
I build the systems that make marketing, product, and engineering actually work together. My background in business and marketing helps me build software that understands real business needs, translating stakeholder interests, and foreseeing operational requirements before they become problems.
I fix cross-functional problems — attribution gaps, slow WordPress stacks, scattered data, manual workflows — and turn them into fast, measurable, maintainable systems.
My 15+ years in marketing and growth means I understand business needs, speak stakeholder language, and can translate between technical constraints and business objectives. I build software that actually solves real problems.
Architecture over buzzwords. Outcomes over deliverables. Clarity over complexity. No bloat. No guesswork. Just systems that scale and code that makes sense.
Want to see my work? Check out my portfolio and interactive resume.
A Hybrid Skillset That Solves Real Problems
Developer
I build modern, high-performance websites and custom tools using React, Next.js, WordPress, AWS, and lightweight cloud architecture.
Fast, intentional, and structured around conversion and usability — not bloated page builders or Frankenstein tech stacks. Architecture over buzzwords.
Systems Architect
I design the workflows, automations, integrations, API connections, and operational foundations that make your business run smoother.
Better data flow. Fewer bottlenecks. A stack you can actually maintain without duct tape. Clarity over complexity.
Business Acumen
15+ years in marketing and growth means I understand business needs, speak stakeholder language, and can translate between technical constraints and business objectives.
Building software that understands real problems and foresees operational requirements before they become blockers.
View My Portfolio & Resume
Instead of a static PDF, I've built an interactive resume you can explore — filter by role type, skim a timeline, or dive into systems I've built. See my engineering work across WordPress, React, and integrations.
20+ years coding • 15+ years in marketing & growth • Full-stack developer & systems architect
What I'm Known For
Making Complex Problems Simple
You come with scattered tools, unclear messaging, attribution gaps, slow WordPress stacks, and systems that don't talk. I translate the chaos into a refined, well-documented ecosystem that actually works.
Technical Precision + Business Understanding
You get the execution of a senior engineer who understands business needs, speaks stakeholder language, and can translate between technical constraints and business objectives. 20+ years coding, 15+ years in marketing & growth.
Modern Builds That Age Gracefully
Everything I create is lightweight, scalable, and crafted with long-term maintainability in mind.
Deep Operational Understanding
I've run teams, built systems from scratch, managed e-commerce operations, rebuilt tech stacks, refactored complex workflows (70+ steps → 22), and untangled messy integrations — so I know how these decisions impact day-to-day operations.
My Work Focuses On
Web Development
Modern, fast WordPress and React builds optimized for Core Web Vitals — built to support your business, not fight it.
App Development
Mobile apps, progressive web apps, and custom web applications that solve real problems.
Systems Integration
Workflows, automations, data pipelines, and systems that eliminate friction and improve output. Map constraints, sketch the system, ship something measurable.
Technical Ecosystem Alignment
Everything talking to each other: CRM, website, analytics, marketing tools, dashboards, file systems, API integrations, and orchestration layers.
The Outcome
Websites that used to be "fine" become high-converting, high-performance systems.
Teams stuck in chaos start operating with clarity, efficiency, and focus.
Cross-functional problems — attribution gaps, slow stacks, scattered data — get solved with fast, measurable, maintainable systems.
And your entire technical ecosystem — websites, apps, systems — finally works as one.
Currently Reading

Breaking the Habit of Being Yourself
Joe Dispenza
How to lose your mind and create a new one.

The Alchemist
Paulo Coelho
A fable about following your dreams.
Currently Listening
Want to see more of my work? Check out my portfolio and interactive resume.
Want to work together?
Let's discuss how I can help fix what's disconnected in your business.
Book a working session