TALLKAROLSample · fictional dataBasic report

SEO Report — Harbor & Pine

harborandpine-example.com · Portland, OR · Reporting period: Aug 1 – Aug 31, 2026 · 25 tracked keywords

Basic — rankings, search performance, authority. Every SEO Monitoring plan. The Advanced report adds competitors, SERP features, brand SERP, opportunities, and the technical crawl.

Avg. position
11.8
▲ 1.6 vs Jul
Top-10 keywords
10 / 25
▲ 2 vs Jul
Clicks
2,170
▲ 9% vs Jul
Impressions
98.0K
▲ 7% vs Jul
Authority
41 / 100
▲ 1 vs Jul

Recommendations

Prepared by your analyst
Maintenance — handled by your plan
  • Resubmit the sitemap after the fall collection launch Keeps the 121 indexed pages current with Google Scheduled · next maintenance window
  • Canonical tags on the 4 filtered-collection URLs “Crawled, not indexed” — pointing them at the parent collection tidies the crawl Scheduled · next maintenance window
  • Refresh Product schema after the September price change Keeps price and availability accurate in shopping and rich results Scheduled · next maintenance window
Opportunities — worth pursuing
  • Rewrite the title & meta for “solid wood dining table” Position 7.1 but only 1.9% CTR — below par for the spot; a clearer promise lifts clicks at the same rank ≈1 h · fits your included hours
  • Add an FAQ block to the live-edge collection page The keyword slipped 2 spots — answering sizing and care questions on-page defends it ≈2 h · fits your included hours
  • Expand the walnut care guide with FAQ schema “how to care for walnut furniture” impressions up 73% — the post already ranks 9.2 ≈1 h · fits your included hours

Keyword rankings

Source: DataForSEO SERP API · Google US

Position in Google organic results, desktop + mobile averaged. Showing 10 of 25 tracked keywords.

KeywordPositionΔ vs JulVolume/moRanking page
handmade furniture portland3▲ 1720/
white oak coffee table5▲ 31,600/coffee-tables
custom furniture portland6—590/custom
solid wood dining table7▲ 22,900/dining-tables
walnut sideboard8▲ 4880/storage/sideboards
live edge dining table11▼ 21,900/dining-tables/live-edge
sustainable wood furniture12▼ 1480/journal/sustainability
oak bed frame14▲ 51,300/bedroom/beds
mid century credenza17▲ 2990/storage/credenzas
leather lounge chair22▲ 31,100/seating/lounge

16 keywords improved · 6 held · 3 declined. Full 25-keyword table in the appendix of the delivered PDF.

Search performance

Source: Google Search Console

Daily clicks and impressions from Google Search, all queries — not just tracked keywords.

Clicks / day
Impressions / day

Top queries

Source: Google Search Console
QueryClicksImpressionsCTRAvg. position
harbor and pine4862,34020.8%1.0
harbor and pine furniture2141,15018.6%1.2
white oak coffee table1324,8902.7%5.3
solid wood dining table1186,1201.9%7.1
walnut sideboard842,7603.0%7.9
live edge table care611,9803.1%6.8

Authority & backlinks

Source: DataForSEO Backlinks API
Authority
41 / 100
▲ 1 vs Jul
Backlinks
2,860
▲ 54 new · 18 lost
Referring domains
342
▲ 9 vs Jul
Spam score
1%
Low

Indexation

Source: Google Search Console · URL Inspection API
StatusPagesNotes
✓ Indexed121All collections, products, and journal posts
! Crawled, not indexed4Filtered collection URLs — canonical fix scheduled
✕ Excluded3Discontinued products — redirected in Aug window ✓