Harbor & Pine SEO

Recommendations

Prepared by your analyst

Maintenance — handled by your plan

Rewrite the 6 duplicate variant titles Color variants share one product title — each should carry its finish name Scheduled · next maintenance window
Flatten the /shop/tables redirect chain + fix 2 broken journal links From the Aug 27 crawl — quick wins for crawl efficiency Scheduled · next maintenance window
Add meta descriptions to 3 journal posts Google is composing its own snippets for them — yours will do better Scheduled · next maintenance window

Opportunities — worth pursuing

Tend the brand SERP: answer the Reddit thread, retire the stale Etsy shop An unanswered “harbor and pine quality?” thread and an inactive Etsy listing both sit on page one of your name ≈1 h · fits your included hours
Build a “white oak dining table” collection page Impressions up 96% on a query you rank 12.4 for with no dedicated page ≈2 h · fits your included hours
Publish “quarter sawn vs plain sawn oak” in the journal A rising query, and exactly the how-it-works content AI Overviews cite — your care guides already earn one citation ≈3 h · fits your included hours

Analyst notes

Cross-referenced: GSC × DataForSEO

“white oak coffee table” clicks are up 38% — the photography did it. The keyword entered the image pack this month, and clicks rose without a position change. The product shots are doing SEO work; keep the same treatment for new pieces.

“live edge dining table” slipped 2 spots to Etsy listings, not to a retailer. The counter isn’t price — it’s provenance. Craft and maker content on the collection page differentiates against marketplace listings.

Your only AI Overview citation is a care guide. Of 5 tracked keywords with AI Overviews, you’re cited once — the walnut care guide. That’s the content pattern to repeat (see the journal opportunity).

Keyword rankings — with competitors & SERP features

Source: DataForSEO SERP API · Google US

Trend = last 12 weeks, up is better. Showing 8 of 25 tracked keywords.

Keyword	Position	Δ	12-wk trend	SERP features	Ahead of you

Competitor watch

Source: DataForSEO SERP + Labs API

Domains most often ranking above you across the 25 tracked keywords.

Competitor	Keywords ahead	Avg. position	Movement vs Jul
wayfair.com	14	4.8	—
roomandboard.com	11	6.2	▲ gaining
westelm.com	9	6.9	—
portlandwoodworks-example.com	5	8.4	▼ slipping

Room & Board gained on 3 storage keywords after refreshing their credenza collection pages in August.

SERP feature ownership

Source: DataForSEO SERP API

Feature	Appears on	You own	Change in Aug
Shopping results	16 / 25 kw	9	✓ +2 — Product schema is paying off
Image pack	12 / 25 kw	6	✓ Won “white oak coffee table”
People Also Ask	14 / 25 kw	3	✓ +1 answer owned
AI Overview	5 / 25 kw	1 cited	! Appeared on 2 new keywords
Local pack	4 / 25 kw	3	✓ Held — “furniture portland” terms

Brand SERP health

Source: DataForSEO SERP API · query “harbor and pine furniture”

What page one looks like when someone searches your name.

#	Result	Who	Status
1	harborandpine-example.com	You — with sitelinks	✓ Healthy
2	Google Business Profile	You — 4.9★, 156 reviews	✓ Healthy
3	Instagram — @harborandpine	You — active	✓ OK
4	Etsy shop	You — inactive since 2024	! Retire or update
5	reddit.com — “harbor and pine quality?”	Third party — unanswered	! Worth a founder reply

Opportunities — rising queries

Source: Google Search Console × DataForSEO Labs

Queries you rank for but don’t track yet, sorted by impression growth.

Query	Impressions	Δ vs Jul	Position	Volume/mo	Suggested action
white oak dining table	2,340	▲ 96%	12.4	1,300	Add to tracked set · dedicated collection page
how to care for walnut furniture	1,410	▲ 73%	9.2	590	Expand journal post + FAQ schema
quarter sawn oak vs plain sawn	880	▲ 58%	15.1	390	New journal post candidate

Search performance

Source: Google Search Console

Daily clicks and impressions from Google Search, all queries — not just tracked keywords.

Clicks / day

Impressions / day

Technical crawl

Source: DataForSEO On-Page API · 128 pages crawled Aug 27

Finding	Count	Detail	Status
Duplicate title tags	6	Finish variants share one product title	! Rewrite queued
Broken internal links	2	Journal posts linking discontinued pieces	! Fix in next window
Redirect chains	1	/shop/tables → /tables → /dining-tables	! Flatten
Missing meta descriptions	3	Journal posts from July	! Quick fix
Structured data errors	0	Product + Offer + LocalBusiness schema valid	✓ Clean

Authority & backlink detail

Source: DataForSEO Backlinks API

Authority

41 / 100

▲ 1 vs Jul

Backlinks

2,860

▲ 54 new · 18 lost

Referring domains

342

▲ 9 vs Jul

Spam score

1%

Low

Notable links gained and lost in August.

Linking site	Their authority	Anchor	Links to
dwell-example.com	74	“Pacific Northwest makers to watch”	/	✓ New
portlandmonthly-example.com	61	“heirloom dining tables”	/dining-tables	✓ New
woodworkersjournal-example.com	45	“finishing walnut the right way”	/journal/walnut-care	✓ New
pdxdesignblog-example.com	28	showroom feature	/visit	✕ Lost — post unpublished

Indexation

Source: Google Search Console · URL Inspection API

Status	Pages	Notes
✓ Indexed	121	All collections, products, and journal posts
! Crawled, not indexed	4	Filtered collection URLs — canonical fix scheduled
✕ Excluded	3	Discontinued products — redirected in Aug window ✓